color -- assign for 10/6

Here is the color powerpoint online for your reference: http://www.janemarsching.com/massart/ppts/color7.htm

Here is the full assignment:

COMMUNICATING COLOR, due 10/7


Concept: In today’s complex, and accelerated lifestyle, the use of color plays an important role in simplifying and communicating information all over the world. We can see this everywhere we turn, from color-coded levels of parking garages, to the use of primary colors to define political parties or flags, to color combinations used in product marketing. Colors are used for traditional historical reasons, to draw attention, to create emphasis, to simplify complexity, to create personality, etc.

Objectives: The goal of this project is to work with basic color theory and practice, but also to explore the use of color as a way to communicate ideas and meaning in contemporary art and culture. Our aim is to understand and explore the cultural, political and social use of color, by carefully choosing hues, values and shapes, and arranging them in a certain way to express meaning or symbolize a message.

Guidelines: Using the 10 words listed below; transform the meaning of these 10 words into color codes, using visual language.

1. Choose a set of 3 solid colors that best represents each word. Choose a set of 3 basic shapes you want to work with-- Do not use pictorial shapes, stick to non-representational forms
2. Using Photoshop, compose a 5” x 7” 72 dpi image using a combination of three hard-edge abstract shapes. Use 3 layers (with the background being one of the shapes)
3. Avoid narrative symbolism, instead use colors to evoke feeling and meaning
4. Utilize the organizational principles from previous lesson to change the composition to reflect each word
5. When composing, consider the color context of each composition; such as political, emotional, national, cultural, geographical…. Change the colors of each shape to reflect each word.
6. Post each of these images to your blog (include the word with each image)
7. They will be printed in class next week as time allows.

• Autumn
• Massart
• Iraq
• calm
• Renaissance
• Delicious
• Fever
• New
• Foreceful
• Your name here________


Read: Practices of Looking, Chapter 1 for next week. Here is an online pdf: www.oup.co.uk/pdf/bt/looking/pol-chapter01.pdf
Unfortunately it does not have the images, so if you have lost the handout from class you will need to research the images on the web as you read. We will discuss it in class.

Here is the vocabulary that applies to this week’s assignment.
* COLOR THEORY PHYSICS OF / CHEMISTRY OF / PSYCHOLOGY OF / PHYSIOLOGY OF
* COLOR & LIGHT SYSTEMS ADDITIVE [RGB] / SUBTRACTIVE [CMYK] / COLOR WHEEL
DEFINING COLOR HUE / VALUE / INTENSITY / SATURATION / CHROMA / SHADE / TINT / TONE / TEMPERATURE
* COLOR SYSTEMS MONOCHROMATIC / ANALOGOUS / COMPLIMENTARY / SPLIT COMPLIMENTARY / TRIDAIC /CHROMATIC
* COLOR COMBINATIONS DISHARMONY / COLOR DIESTRIBUTION / WEIGHT AND BALANCE / EMPHASIS OR FOCAL POINT / COLOR KEYS
* COLOR COMMUNICATION CONTRAST / EMOTION / SYMBOL
* COLOR INTERACTION BEZOLD EFFECT / COLOR SUBTRACTION & ADDITION / VALUE CHANGE